First: Launching an educational media campaign titled "Driving Without a Phone", which will run for three months. The campaign aims to raise awareness among road users about the dangers of mobile phone distractions and encourage adherence to traffic laws to ensure safer roads. It includes a series of events and media outreach efforts across the country, emphasizing the need for collective action to improve road safety and cut down traffic accidents.

Second: Introducing the national awareness campaign "Accident-Free Day" as part of ongoing efforts to enhance traffic safety in line with the UAE government's vision of achieving the highest standards of road safety for all road users. This initiative is focused on fostering a culture of responsible driving and aims to create a safer environment for drivers, pedestrians, and other road users.

The campaign highlights essential safety practices, including adherence to speed limits near schools, avoiding distractions like mobile phones, staying in the correct lanes, maintaining safe distances, prioritizing pedestrians at crossings, and yielding to emergency vehicles. It underscores the importance of community-wide participation in creating a safer traffic environment.