MOI launches an awareness campaign “Driving Without a Phone” and marks the start of GCC Traffic Week (2024) activities.
The Ministry of Interior, represented by the Federal Traffic Council, marked the commencement of the Unified GCC Traffic Week (2024) with the theme "Driving without a Phone," aiming to enhance road safety and curb traffic accidents. Concurrently, a three-month-long educational media campaign titled Driving without a Phone was launched to disseminate awareness and education messages, encouraging adherence to traffic laws for the safety of all road users. Attended by Major General Dr. Jassim Mohammed Al Marzouqi, Commander-in-Chief of Civil Defense, and Brigadier Ahmed Al-Sam Al-Naqbi, Head of the Traffic Awareness and Safety Team at the Federal Traffic Council, along with other council members and strategic partners, the event underscored the ministry's commitment to safeguarding lives and property through promoting traffic safety principles, securing pedestrians, drivers, and vehicles, and minimizing the impact of traffic accidents. The initiative aligns with the ministry's strategy, emphasizing continual development of safety protocols based on the latest research and technological advancements. During the ceremony, recognition was accorded to members of the Federal Traffic Council, the Traffic Awareness and Safety Team, as well as strategic partners, underscoring their pivotal roles in advancing traffic safety initiatives. Ideal Driver Initiative Simultaneously, the "Ideal Driver" initiative honored three exemplary drivers from Abu Dhabi, selected among 51 drivers across the emirates for their outstanding record of no traffic violations or accidents over the past five years. These drivers will receive Takaful insurance documents, in collaboration with the National Takaful Company. Hamad Mohammed Sharaf, Head of Strategic Partnerships at the National Takaful Company, expressed delight in partnering with the Ministry of Interior for the second consecutive year to elevate traffic safety standards, emphasizing the company's commitment to fostering responsible driving practices and ensuring road safety nationwide through their car Takaful insurance services.