Major General Salem Al Shamsi, Assistant Undersecretary of the Ministry of Interior for Resources and Support Services, honored a number of customers who actively engaged in opinion polls through the Customer Pulse system. Through their participation, these individuals provided invaluable feedback and proposed developments for services, significantly contributing to the design and enhancement of government services catered to the community's needs.
During the ceremony, Major General Al Shamsi personally presented certificates of appreciation to the esteemed customers, extending heartfelt gratitude to them for their significant contributions. He emphasized the Ministry of Interior's unwavering commitment to honoring and incentivizing customers to share their perspectives and development ideas. Such input plays a pivotal role in the ongoing process of service development and modernization, as it ensures that services are tailored to meet the evolving needs of the populace.
Brigadier General Nasser Khadem Al Kaabi, Director General of Happiness at the Ministry of Interior, highlighted the origins of the Customer Pulse System initiated by the Prime Minister’s Office. Designed as a unified platform, this system serves to gauge customer satisfaction across all government entities. The Ministry of Interior stood among the pioneers in implementing this system, strategically rolling it out in phases to harness the power of customer feedback effectively. By directly engaging with customers and addressing their concerns, the Ministry aims to continuously refine its services and procedures.
Explaining the scope of the Customer Pulse application, Brigadier General Al Kaabi noted its coverage of service centers, as well as electronic and smart channels. The implementation unfolded in three distinct stages, culminating in seamless integration with all service provision centers and channels. He underscored the meticulous efforts invested in crafting a user-friendly mechanism, ensuring that customers can effortlessly convey their ideas through the Customer Pulse system. Upon availing a service, customers promptly receive a questionnaire, facilitating their input on service quality and suggesting improvements. This feedback loop is then seamlessly integrated into the Ministry's institutional performance system, informing future service enhancements and aligning with the directives of the UAE government.